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Designing a CDU That Ships Flat and Sets Up Fast

June 10, 2026 · Design

When a counter display ships to hundreds of stores, the person assembling it isn’t a designer — it’s a busy staffer with thirty seconds and no tape. A great CDU (counter display unit) is engineered so setup is foolproof. Here’s what that takes.

Auto-lock and pop-up bases

The base should lock into shape by folding, with no glue or tape required in-store. Auto-lock bottoms and pop-up structures let a flat-packed unit become a rigid display in one motion.

Design the dieline and graphics together

Print and structure must be designed as one. If the dieline and artwork are developed separately, panels misalign and the header ends up cropped. We build them together so folds land where they should.

Ship flat, save freight

Flat-packed corrugated stacks tightly and ships cheaply — a major cost saving at scale versus pre-assembled units. It also stores flat until stores are ready to set up.

FeatureBenefit
Auto-lock baseNo tools or tape in-store
Combined dieline + artPerfect print alignment
Flat packCheap freight, easy storage
Clear setup guideConsistent builds everywhere

Include a simple printed setup guide and your display looks identical in every location. We handle the structural engineering and the print in one file.

Key takeawayA great counter display unit ships flat and assembles with no tools via auto-lock bases, with the dieline and artwork designed together so every store’s build looks identical.

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