Cardboard Counter Displays

The details

Cardboard Counter Displays

Cardboard Counter Displays — often called CDUs, or counter display units — are the workhorse of retail promotion. Printed edge to edge in full color and die-cut to hold your product, they turn a few inches of counter space into a branded selling machine for a fraction of the cost of permanent fixtures. Because they ship flat and set up in seconds, they’re ideal for promotions, launches, and seasonal pushes rolled out across many stores at once.

We engineer each display around your product and its weight. E- and B-flute corrugated gives a strong, printable structure; SBS chipboard offers a smoother, more premium print surface for lighter goods. Auto-lock and pop-up bases mean store staff can assemble a unit without tools or tape, which matters when you’re shipping to hundreds of locations. Trays, tiers, dividers, and header cards are all built to spec so the product presents face-out and restocks easily.

Full-color lithographic or flexographic printing wraps the entire display in your artwork, with matte, gloss, or protective aqueous coatings to finish. Our design team handles the dieline and the graphics together, so the printed panels line up perfectly with the structure and your header reads from across the store. It’s the difference between a display that looks like a professional retail program and one that looks homemade.

Corrugated is the most cost-effective display we make, which is exactly why it dominates high-volume retail promotions — per-unit cost drops steeply at scale, and units are light and cheap to ship. With a 12-unit minimum it suits everything from a regional test to a national rollout. Send your product dimensions, the number of facings, and your artwork, and we’ll return a mockup within one business day. Get a custom quote for cardboard counter displays today.